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Baijiu Cocktail Week


27th January - 12th February 2017

Baijiu Cocktail Week will coincide with Chinese New Year to celebrate the most popular spirit in the world known as China's firewater. 

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Baijiu Cocktail Week


27th January - 12th February 2017

Baijiu Cocktail Week will coincide with Chinese New Year to celebrate the most popular spirit in the world known as China's firewater. 

Following a successful three years, Baijiu Cocktail Week runs again this year, coinciding with Chinese New Year 2017.

The festival will kick off on at the end of January and will run to for 10 days to celebrate the Year of the Rooster.

Baijiu Cocktail Week is a celebration of the most popular spirit baijiu, over four billion gallons of baijiu are drunk every year. A selection of bars are celebrating the drink that is so ingrained in Chinese culture known as China’s firewater. Looking forward to its fourth year, Baijiu Cocktail Week welcomes you to taste fire.

 

 

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Cheers
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THE SPIRIT OF BAIJIU

Not yet a familiar spirit in London's bars, Baijiu is a distilled white spirit, which literally means ‘white alcohol’ and is 52% proof. It is brewed using ancient techniques with fermented grains. The spirit has a unique and aromatic nose and pallet. Baijiu has been regarded as a drink to mark celebrations and strengthen bonds for thousands of years. The spirit is hugely popular within the Chinese community and is now starting to make its mark on the UK market with it being sold in SeeWoo stores and Selfridges.

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History & Culture


For thousands of years it has been regarded as a drink to mark celebrations and strengthen bonds, both business and familial.

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History & Culture


For thousands of years it has been regarded as a drink to mark celebrations and strengthen bonds, both business and familial.

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HISTORY & CULTURE

Baijiu is China’s most popular and traditional drink. For thousands of years it has been regarded as a drink to mark celebrations and strengthen bonds, both business and familial. In ancient times, soldiers would celebrate their battle victories with baijiu.  At over 600 years-old Baijiu originates from China’s oldest continuous operating baijiu distillery.

To appreciate the baijiu you are drinking, it is necessary to consider the colour, aroma and taste - these three senses will determine the ‘type’. A good baijiu should be bright, shiny and clear with no suspended particles and it is best served at room temperature in small tasting cups.  A celebratory toast takes place, 'Yum Sing' (Cantonese) or 'Gan Bai' (Mandarin) meaning 'cheers' before shooting or sipping baijiu. It is traditional to drink baijiu with food rather than on its own, though the latter is not uncommon.

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Shopping & Sponsor


Where to buy Baijiu

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Shopping & Sponsor


Where to buy Baijiu

SEEWOO
ChINATOWN 

18-21 LISLE STREET
LONDON WC2

 

SeeWoo’s flagship store is located in the heart of London’s bustling Chinatown. Starting as a small grocery in 1975 serving local needs, the store has now grown into a thriving supermarket stocking a vast selection of competitively priced products.

SEEWOO
GREENWICH

FURLONG HOUSE, HORN LANE
LONDON SE10 ORT

 

SeeWoo Greenwich stocks thousands of Oriental products for trade and private customers including authentic crockery and cookware, spices, herbs, pulses, grains, noodles, vegetables, fresh meats and more. We also have an extensive seafood range with an excellent selection of frozen, fresh and live seafood available.

SELFRIDGES
 

400 Oxford Street
LoNDON W1

 

It’s shopping, but not as you know it. With world-class dining, one-of-a-kind experiences and the world’s largest shoe department, Selfridges London offers a truly extraordinary experience.

To purchase baijiu online please visit www.souschef.co.uk

 

SPONSOR

This event has been sponsored by leading premium baijiu brand, Moutai

"Baijiu is the largest spirits category globally and has been a central part of Chinese culture for over 2,000 years.  Leveraging it'd global network we are now bringing Moutai and its rich culture to new consumers globally.  A leading premium baijiu, Moutai’s uniquepalate and complex characteristics are creating opportunities for drinks connoisseurs to explore and enjoy."