HISTORY & CULTURE
Baijiu is China’s most popular and traditional drink. For thousands of years it has been regarded as a drink to mark celebrations and strengthen bonds, both business and familial. In ancient times, soldiers would celebrate their battle victories with baijiu. At over 600 years-old Baijiu originates from China’s oldest continuous operating baijiu distillery.
To appreciate the baijiu you are drinking, it is necessary to consider the colour, aroma and taste - these three senses will determine the ‘type’. A good baijiu should be bright, shiny and clear with no suspended particles and it is best served at room temperature in small tasting cups. A celebratory toast takes place, 'Yum Sing' (Cantonese) or 'Gan Bei' (Mandarin) meaning 'cheers' before shooting or sipping baijiu. It is traditional to drink baijiu with food rather than on its own, though the latter is not uncommon.