The UK has gin, Russia has vodka... and China has baijiu. You may not have heard of it, but it’s the most consumed spirit in the world. The name roughly translates as ‘white alcohol’ and, like many things Chinese, baijiu connoisseurship is on the rise.
This February (in time for Chinese New Year), London’s Baijiu Cocktail Week will encourage restaurants and bars to put baijiu cocktails on their menus. Chelsea bar Nam Long has launched its new baijiu menu, which suggests that more baijiu bars are round the corner – adding to the 4-10 billion litres (hard to get exact figures) drunk around the world each year.